Charlie May was born and raised in Devon, South West England, and later moved to Bristol to study Fashion Design at UWE. During her studies Charlie interned for Louise Goldin, followed by a move to London where she held a one year tenure with Thomas Tait.
In 2011 Charlie founded her own eponymous womenswear label, showcasing 10 looks to key fashion press for SS12 alongside a short film. September 2012 saw her first solo catwalk show for SS13, a runway show which received swift industry recognition and paved the way for seasonal shows during LFW.
With a seasonal runway collection, successful e-commerce platform and International distribution points, Charlie quickly adopted a unique business model which emphasised digitally driven support via her personal online profile, Girl A La Mode. A global network of digital supporter’s coupled with mainstream coverage including Vogue.com, Vogue Italia, POP, L’Officiel and AnOther magazine.
In December 2013, with the lead to her AW14 runway show, brand development consultancy BLYSZAK was appointed to oversee the repositioning and expansion of Charlie May through strategic planning and broader brand direction.
Contemporary minimalism is the Charlie May aesthetic – directional and fresh with a focus on three core fundamentals: silhouette, fabrication and colour.
An emerging RTW womenswear designer with a unique, digitally enhanced business model, Charlie May was one of the first examples of an independent fashion brand who’s e-commerce platform was built upon and sustained by an acute understanding of online marketing.
As of September 2015 Charlie May is represented through a curated landscape of retail partners in most major citites globally.